abrooks

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About Ashley Brooks

Ashley Simon Brooks is Managing Partner at Schroder Brooks PLC. She had a sixteen-year career as in-house counsel, first at a promotions and marketing agency and then as associate general counsel for a billion dollar retail and wholesale company, prior to joining Schroder Brooks. She focuses her practice on issues around advertising, promotions, marketing, and media law. Her practice focuses on advertising, marketing and promotions law including agency/advertiser agreements, sweepstakes and contests, and federal and state regulations relating to the creation, production and dissemination of all forms of advertising, marketing, and promotion material in all media.

Tips for Successful Real Time Marketing

What is Real Time Marketing?

Real Time Marketing (“RTM”),  is when marketers react quickly to a moment such as an event, a national celebration, a big game – in an effort to add some relevancy into a consumer conversation as that event is happening, usually via social media or instant response platform. It’s marketing based on […]

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You Can Run, But You Can’t Hide……

You Can Run, But You Can’t Hide: FTC Reinforces its Position that Compliance is Everyone’s Responsibility

In a recent FTC action, a PR agency, its CEO, a magazine publisher, and its owner, were found to have broken several FTC rules: namely, the were found to have misrepresented paid endorsements as independent consumer opinions and commercial advertising […]

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Brands on a Mission

Brands on A Mission

A federal court in California just made it a little harder for your goods to be sold by unauthorized resellers on online marketplaces, giving brands the advantage when it comes to protecting brand quality and safety.

In ADG Concerns Inc. d/b/a Health Concerns (a health supplement company), vs. Tsalevich, LLC, the court entered […]

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Data Driven, Privacy Sensitive – Ad Law 2019

The overarching theme this year at the Association of National Advertiser’s Annual Marketing Law Conference was Data. How we use it, how we gather it, what is its current definition (which may depend on what country you live in), how much do we willingly share, how much do we unwillingly share, and ultimately, who is […]

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Predicting the Future? New FTC Tools Share Insights

 

In October, the FTC launched a new tool to view aggregated consumer complaint data. Rather than being released annually, the FTC will now release this data on a quarterly basis. Users can see aggregated consumer complaint data organized by state, type of consumer issue (fraud etc…), the amount of loss and other detailed information.

For example, […]

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Advertising and Marketing Law Update

Below is a list of topics that may be of interest to you or your clients and for the month of November, I am offering thirty minute sessions (free) to provide updates as well as guidance on best practices.

Email me at Abrooks@SchroderBrooks.com to set up some time.

Influencers, native advertising, and the right of publicity
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Two New False Advertising Claims – An Unhappy Cow and a Super Starch

The Cows Did Not Jump Over the Moon in This Claim:

Plaintiff Organic Consumers’ Association alleged in its Washington D. C. state court claim, that Ben and Jerry’s (and its parent company Unilever) falsely advertised that the milk used in their ice cream came from happy cows raised in caring dairies.  Unfortunately, all was not happy […]

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Schroder Brooks In The National Spotlight

This week, from August 23-25, Kirk Schroder of Schroder Brooks PLC in Richmond, VA will travel to New Orleans, LA to share his expertise in the entertainment law industry with other industry professionals.

The program, called the Cutting Edge Entertainment Law Seminar, is designed to update attendees on new developments in entertainment law as well as […]

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Affiliate Marketing Tips

Affiliate Marketing is a great way to promote your goods and services and like all things advertising, transparency and truth are key to having a successful and lucrative Affiliate Marketing program.   Many of the ads online are created by marketers who get paid each time a consumer clicks on the ad. If the click takes […]

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New Website Accessibility Standards Published

If you have a publicly facing website, take a look at the new updates to the Web Content Accessibility Guidelines (WCAG) published by the World Wide Web Consortium (W3C). W3C is a private organization that develops website accessibility standards.

WCAG 2.0 is widely accepted as the industry standard of technical requirements for making websites and other […]

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